I developed and managed dynamic social media content for two mission-driven organizations: Boys & Girls Clubs of Central Ohio and Agapé UK Student Ministry. My work involved designing and scheduling posts, creating Reels, and writing strategic messaging tailored to each organization’s unique voice and audience.

At Boys & Girls Clubs of Central Ohio, I utilized Hootsuite to schedule content across multiple platforms and Meta Business Suite to track engagement metrics, analyze audience insights, and optimize posting times. By integrating data analytics into campaign planning, I identified content trends, refined messaging strategies, and improved overall performance. My content highlighted youth programs, special events, and community impact through compelling storytelling and mission-aligned visuals.

For Agapé UK, I refined the social media strategy to better engage university students, developing brand-aligned content and leveraging tools like Metricool, Canva, and AI to streamline workflows and enhance engagement.

These projects demonstrate my ability to manage end-to-end content creation, adapt messaging for diverse audiences, and use data-driven insights to strengthen brand presence and digital communication outcomes.